About Me
Throughout my life, I have been told that I am very passionate – whether in how I speak or the way I dive into new projects and hobbies. I enjoy doing various things in my free time, such as exercising, cooking, reading or listening to audiobooks, and learning about the economics of the real estate market and financial markets (with cryptocurrency being a notable mention). However, one thing that has always captivated me is data and analytics. My biggest passion is to discover why things are the way they are, look beyond the numbers, and make sense of it all.
With data being such a strong interest of mine, I have chosen to pursue this as a career and use my skills to help organizations make sense of it all. Throughout my various roles across multiple global organizations, I have been able to answer essential business questions that help senior leadership make informed decisions for future optimization, and ultimately shape the overall strategic direction of their e-commerce and website operations. I am constantly in the pursuit of knowledge, looking to improve my skillset while helping others along the way. I always strive to do better than I did yesterday, while continually increasing the value I bring to the table.
Florida International University
It all started here, at Florida International University (FIU). I attended FIU from 2014 to 2018 and earned my Bachelor of Business Administration (BBA) with a concentration in Business Marketing. While getting my BBA, I had the opportunity to intern at various types of businesses – from a startup focused on monthly subscriptions for tennis players to a mid-sized business in the food service Industry, and even a global travel corporation. Equipped with my foundations in business, I was ready to take on the world!
Norwegian Cruise Line
In the summer of 2017, I began interning in the international marketing department at Norwegian Cruise Line (NCL). This is where I learned about the various marketing channels such as direct mail, digital marketing, SEO/SEM, and overall international operations. Upon completion of my internship and graduating from FIU, I was offered a full-time opportunity as a Digital and Search Marketing Analyst for the International Marketing department. Here is where I got my bearings, mastering the use of Excel and online data platforms like Adobe Analytics. Using Adobe Analytics, I was able to help stakeholders understand their respective business performance by engineering 10+ dashboards. I also had the opportunity to work on multiple digital campaigns and manage the Paid Search program for the international teams across all three brands under NCL.
Carnival Cruise Line
Carnival Cruise Line (CCL) was where my growth was drastically accelerated as a data analyst. I joined CCL in 2019 as the E-Commerce Analyst, looking after Carnival’s website and dealing specifically with non-booked traffic (i.e., guests browsing the site that have not yet booked). This was a significant step for me, as it allowed me to continue growing my analytics skills and use of online data platforms, such as Google Analytics suite of products (Google Analytics, Google Big Query, and Google Data Studio). I became extremely comfortable pushing these tools to their limits, sometimes to the point where I’d need to work directly with the team at Google to help expand certain functionality of the tools. Carnival was a place where I was unbound and had the space to grow foundationally as a data analyst in the E-Commerce space. Since this opportunity, I haven’t looked back!
Ironhack Data Bootcamp
Ironhack is what took me to the next level (maybe even the level after that!). After receiving a partial scholarship from Meta, I attended Ironhack part-time while working full-time at CCL. While it was undoubtedly a massive commitment and sacrifice, it was worth every minute. Throughout this program, I learned a plethora of foundational data and analytics skills. Most notably, Python, Machine Learning, and Data Visualization, all while continuing to sharpen my SQL skills and much more. Having expanded my skillset into this realm has truly unlocked tremendous potential for me, I can do things I had never even dreamed of before. The sky is no longer the limit, I am way past it.
Georgia Institute of Technology
Although Ironhack pushed the envelope in my technical development, I wanted to gain a deeper understanding of the underlying mechanisms driving the algorithms I had learned about in the program. In comes Georgia Tech’s Online Master of Science in Analytics program. Although I am still in the process of gaining my master’s degree, my knowledge of the underlying algorithms for various machine learning models has already drastically amplified. Beyond the algorithms, however, I have also been able to expand my expertise in the R statistical language, learn more about data visualizations through S3 and Javascript, and continually sharpen my business analytics acumen. It has truly been a well-rounded program and I have gotten much more out of it than I had originally anticipated. Go Yellow Jackets!
Vista
Fast forward to today and present me is here, at Vista. This is where all the tremendous growth I have had in the last 4 years as a Data Analyst culminates into value-driving initiatives. After being promoted to Lead Analyst during my tenure at Vista, I have and continue to help product owners within the Commerce team in many ways. Acting as a consultant to the product owners, I help them understand their respective areas of the E-Commerce domain. I do this by performing ad-hoc analysis, generating meaningful KPIs, and designing, running and analyzing controlled online A/B tests that drive continuous improvement of the set KPIs. I have also had the opportunity to work on projects that I am passionate about. Most currently I am working on contextualizing customer behavior so that we can understand the composition of a user’s session on our site, in relation to various attributes of that session. With the ultimate purpose of understanding user journeys across various sessions after having grouped the contextualized sessions. I am very excited about what the future holds for my team and me as we continue to drive measurable impact for Vista.